Quotes are the caffeine in a monotonous day, a spark of fire up your team, and a pearl of wisdom to fuel your success. Quotes express a whole system of thought in just a few words. That is the beauty of it. It contains words that awaken people and light a burning desire to keep grinding.
Marketing is evolving, and there is always something new to learn. In this article, we have put together 50 marketing quotes. Learn from these invaluable sayings by the top minds in the world and implement them in your professional life to grow as a CMO.
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
- “When people put their kids to sleep, nobody tells bedtime facts.” – Jonah Berger
- “You can’t sell anything if you can’t tell anything.” – Beth Comstock
- “If you can’t explain it to a 6-year old, you don’t know it yourself.” – Albert Einstein
- “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
- “If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” – Thomas Aquinas
- “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
- “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
- “The best marketing doesn’t feel like marketing.” – Tom Fishburne
- “Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
- “Whether you think you can or you think you can’t, you’re right.” – Henry Ford
- “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe
- “You can have everything you want in life if you just help enough people get what they want.” – Zig Ziglar
- “Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu
- “People don’t buy what you do, they buy why you do it.” – Simon Sinek
- “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
- “The best marketing doesn’t feel like marketing.” – Tom Fishburne
- “Think like a customer.” –Paul Gillin
- “Chase the vision, not the money; the money will end up following you.” – Tony Hsieh
- “No man can be successful, unless he first loves his work.” – David Sarnoff
- “Marketing dilutes the power and impact of a story told live. So get that right first.” – Michael Troiano
- “It’s okay to admit what you don’t know. It’s okay to ask for help. And it’s more than okay to listen to the people you lead – in fact, it’s essential.” – Mary Barra
- “The ability to learn is the most important quality a leader can have.” – Padmasree Warrior
- “The only thing worse than starting something and failing… is not starting something.” – Seth Godin
- “Social media allows big companies to act small again.” – Jay Baer
- “Always deliver more than expected.” – Larry Page
- “You don’t learn to walk by following rules. You learn by doing and falling over.” – Richard Branson
- “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
- “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson
- “The key to successful leadership today is influence, not authority.” – Kenneth Blanchard
- “He who has great power should use it lightly.” – Seneca
- “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister
- “As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber
- “When you hear marketing, most people think advertising. While we of course do that, we have made sure that marketing has been redefined as innovation. We expect our marketers to be the champions of ‘what’s next.’” – Beth Comstock
- “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” – Jim Rohn
- “The more you tell, the more you sell.” – David Ogilvy
- “Fail often so you can succeed sooner.” – Tom Kelley
- “Focus more on mastering your branding and connect with customers, you’ll sell more” – Victoria Taylor Marketing
- “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky
- “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose
- “Content Marketing is all the Marketing that’s left.” – Seth Godin
- “Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith
- “Nobody counts the number of ads you run; they just remember the impression you make.” –Bill Bernbach
- “Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.” – Rajiv Chandrasekaran
- “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
- “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
- “Content should ask people to do something and reward them for it.” – Lee Odden
- “Make your customer the hero of your stories.” – Ann Handley
- “Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger
- “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
