Charging More For More Value Is Not A Given

My grandmother used to cut her nails using a sickle a.k.a hashiya. I use a nail clipper.

I don’t have to worry about getting my finger cut off nor do I have to spend 15 minutes cutting my nails. The value created by a nail clipper is immense for me.

However, I pay less than a hundred rupees for it. A hashiya costs more.

Most first-time founders have the tendency to charge more because the value they create is more. That doesn’t really scale without brand loyalty to back one up in the market.

Also, one should focus on getting the price down but not the profit percentage per sale. That is just plain discounting. Bad.


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