Friendly Market Trauma

I term it the ‘friendly market trauma’.

Spend a good amount of time building something to sell believing that your friends will buy it and you will hit break-even or even profit due to their support.

Then, face reality and realize on the launch date that more than 70% of your friends wouldn’t even look you in the eye for the anxious fear of having to purchase from you.

That is indeed traumatizing to someone who has based all his/her business numbers on their friends’ likelihood to make a purchase.

However, the friendly market trauma isn’t all bad. It pushes you into understanding that you do business with strangers and not with relatives or friends.

Zero expectations, zero disappointment.


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