The Practice Of Building On Intuition

The more I think about it, the more I realize that I don’t have a codified vision nor a mission tied up with Towards Business. Thus, I can’t woo employees to follow me on this journey nor can I woo investors to be a part of it.

I can only try my best to woo the people I serve and in turn, get their blessings for building something much bigger than me.

For those who have lived in the corporate world for too long, they’ll find this practice to be weird. The practice of building on ‘intuition’ rather than on a ‘mission’. But, this is where I personally thrive.

The practice of building on intuition dictates me to get up every single day, find out what my people might want, and create just that. It isn’t rocket science and it doesn’t require me to create a 30-day action plan or a consequence map.

All that the practice requires me to do is to talk with my people.

Since I’m not an employee nor a freelancer but an entrepreneur who is free to choose whom he wants to serve, I’ve already chosen my people. That was the first step.

The next step is to talk.

Aligning with the step, the practice prevents me from thinking hard about what I want to build. Instead, it requires me to observe and question my people with the intent to help. For a person who shadow-boxes with his own thoughts, this practice is morphine that sedates.

Some days I have a clear picture of what the following paragraph should be about. Some days, I question myself if what I write is what my people would really want to read. And, there are some days when my pen’s ink runs dry. But, my mind’s ink doesn’t.

Whatever I think you need, I create. All you have to do is let me know what you need. For that is the practice I follow.


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