In Your Branded Atmosphere

When you’re trying to sell, you’re stepping into someone else’s atmosphere. There will be friction and the brand your company carries will burn.

It’s up to you to serve rather than to sell so that you build up as much thermal resistance as you possibly can.

Once you land, your brand now becomes an extension of that someone but you still have to remember that you’re still inhabiting their sphere as an outsider. Don’t hurt their brand.


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