In Your Branded Atmosphere

When you’re trying to sell, you’re stepping into someone else’s atmosphere. There will be friction and the brand your company carries will burn.

It’s up to you to serve rather than to sell so that you build up as much thermal resistance as you possibly can.

Once you land, your brand now becomes an extension of that someone but you still have to remember that you’re still inhabiting their sphere as an outsider. Don’t hurt their brand.

You've reached the end of this article but there is more!

We're inviting you to the Towards Business Community, a place where first-time founders meet and hold interactive discussions with other entrepreneurs around the globe.

Post a comment

Your email address will not be published. Required fields are marked *