Spirituality is interpreted as not only an expansion of your consciousness but also conscientiousness. Any spirituality business should prioritize marketing for their products or services that enhance the culture as well and not ridicule it.
When you are conscious and conscience of your action, you make decisions that will not affect your present, future and nor have to worry about any actions made in the past In spirituality business it’s even more important so that one may not harm any cultures of society
Any business affiliated with spirituality could be defined as a spiritual business. Some of the most common such businesses are yoga retreats, online meditation, ayurvedically therapies, and so on. One of the things important to note however is that the culture should not be misrepresented but promoted.
For many spiritually inclined people, it can be very triggering and offensive if businesses integrate spirituality to increase their budget and grow their venture and organization to a bigger level. However, there might be backlashes and for that, some strategic business models should be implemented.
Steps To Enhance Spirituality Business
Yoga In Ethical Practice
Yoga is not only about connecting with the higher self but also connecting yourself with the higher ethical values. In Spiritual Business, Entrepreneurs should tend to practice ethical business by not being fraud with their customers. Connecting with the wants of customers by not deceiving them should be prioritized.
Connecting With Wellbeing
When you have an organization that doesn’t value the mental health and well-being of employees, there are chances of them going through burnout. This will lessen their creative force and deplete their capability of working productively with qualitative outcomes. Thus, wellbeing like meditational and yoga retreats should be focused on.
No Cultural Appropriation
Designing products taking some communities’ culture and diffusing it for business purposes can exploit their essence of culture. Business can be surely be done by representing culture incorrect form. Misinterpretation of cultural products for maximization of business purpose tends to stray from the original concept penned by cultures which leads to misinterpretation of them.
Less Historical Misrepresentation
While marketing products or services one has to make sure that they fact check about the history. The surplus of wrong information is another form of negative propaganda and marketing teams need to be aware of it to a greater extent.
If we want to market products like Tribal honey, herbs, or other particular things used by some communities. It is the responsibility of entrepreneurs to help such communities in cultural entrepreneurship by promoting their ideas and giving credit to a culture that ultimately bolsters their culture to a greater level.
Some even call it the Nova effect. The entrepreneur has to trust their hard work so that their effort can pay them back. Especially to those who kickstarted a start-up, it is important for them to be patient and let every strategic business move to connect the dots for a productive and qualitative outcome that enhances their SMEs.
Indigenous Intellectual Property
A lot of Native American or tribal African cultures are being wrongly marketed by neo-spiritualist who try to a patent on ideas of their culture. With this spirituality, the business has become more like a commodity and profit maximization without valuing indigenous intellectual property. One example is Yoga being infused with neo-spiritual ideas of various schools of thought promoting spirituality business.
Syncretism With Local Ideas
Syncretism with local ideas should be prioritized because it will bolster cultural sensitiveness. McDonald’s not selling beef in India and restaurants not selling pork meat in the Islamic nations is one of the important practices of spirituality businesses.
Future of Spirituality Business
Both the religious groups and neo-spiritual groups are on verge of rising to a greater number in the upcoming days. Digital Puja, Digital consulting with Gurus has become popular in the post covid online transitioning world. Religious tolerance is being prioritized and businesses are also being very sensitive towards it.
SEOs are increasing in numbers where people are reading more about the integration of spirituality business because businesses today are promoting local, indigenous, Aboriginal communities by representing their culture, teaching about their culture and also selling products and services that have roots in that culture. The era of Cultural Entrepreneurship has begun.