Social Media Engagement Numbers Are Vanity Metrics

You could average out 5 likes on your social media posts and yet, sell 100 tickets to your standup show.

You could average out 500 likes on your social media posts and yet, only sell 5 tickets to your standup show.

Social media engagement numbers are vanity metrics. Make things that you’re proud of making. Social media isn’t social anymore. It’s personal.

Side note, nobody really cared for your posts before but they sure did judge. And now, they don’t even care enough to judge.


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